Experts are forecasting the U. S. economy is in for some hard times. Maybe we are. Maybe we’re not. What does seem likely is that “business as usual” is soon to undergo some severe challenges—challenges that are sure to include how best to market our respective products and services.
To be sure, the use of advertising, telemarketing and other “paid” media – all effective during a vibrant, healthy economy – has given ground of late. Why? Simply put, marketers are getting too little and spending too much. With forecasts such as they are, corporate executives are revisiting their 2008 marketing plan in search of better results. So what is the alternative during these economically challenged times? For many, the discipline of public relations has become a successful way to continue brand building.
What makes PR so special? It's all about the three Cs:
1. Significantly lower costs than advertising
2. The ability to fight through clutter
3. The enhanced credibility one receives when referenced by a third party
Read more about how PR can help with cost-effective programs at www.carpenterpr.com
Tuesday, February 19, 2008
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