Prepare For A Crisis. Yes, You Too!

So you run a great company. You pay attention to product quality, you value your employee’s safety and your insurance plans are paid and up to date. But are you really ready for a full-on crisis? If the news media, employees, vendors, customers and even government officials were camped outside your door, would you be prepared to communicate with them accurately, aptly and immediately?

Fact is, bad things can, and do, happen to good companies. Sudden management decisions involving lawsuits, takeover attempts, layoffs, strikes or regulatory constraints can rapidly capture the public’s eye. Or emergencies such as plant accidents, floods or the death of a senior manager can cause immediate alarm both inside and outside of a company. Even the most unsympathetic of audiences have come to understand that these types of unwanted events do occur.

What remains, however, is a hovering anticipation of how an effected company responds? Does it speak before all the facts are known? Does it allow rumors or innuendo to spread? Does its past public communications foster a climate of trust and respect or has its “closed door policy” created an air of questions and doubt?

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