Rise of the Virtual Marketing Department

As the economy continues to crumble, the trend of the virtual marketing department is increasing.

What is a virtual marketing department? In most cases, it is an outside marketing, PR or advertising agency serving as the internal marketing dept. with a corporate VP or director overseeing their effort. The virtual marketing department has several advantages for any corporation... small or large:

Improved focus: You can put your energy into your organization's core competencies. If you have a marketing department, that also applies to them. You can free them of certain responsibilities—so they can play to their strengths.

Reduced overhead: You'll reduce or avoid the cost of additional office space, computers, vendor relationships and credit—plus compensation, benefits and training costs for the marketing team.

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