With Tight Economy, More Companies Outsourcing Their Marketing

According to a recent survey, more companies are outsourcing their marketing functions to firms in order to control costs while maximizing results. The survey, in my opinion, is right on the mark as companies figure out that hiring a "virtual marketing department" is not only a wise choice, but an essential one.

Here is the start of the story with a link to it:

Seeking a competitive advantage in a tough economy, companies are devoting a higher percentage of their budgets to marketing, according to the 2008 Business-to-Business Marketing Mix Survey.

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